IPPA Design Excellence Award :: 2002 DX Annuals

Asif R. Naqvi Dot Com is a self-promotional piece from a designer in Lahore, Pakistan. It is perhaps most interesting in that it is the work of one person, Asif R. Naqvi, a graphic artist whose work has somehow escaped the narrow commercial confines of his region and managed to span the globe, with clients ranging from Canada to Europe, as well as in his home country of Pakistan.

To understand Asif's creative mind, just click over and review one section of his website. To get there, click first on Just Kidding -- then click on and check out the section entitled, He and His Friends. Frankly, we've never seen anything quite like this online. Each of his personal photos demonstrates a unique, interactive treatment that will surprise you at every turn.

Overall, Asif's website takes you on a very deep and long journey through his own creative process and into his illustrated world. Clicking on Pro-Files will bring you to the bulk of his portfolio and content. The typography, with its creative approach, harkens back a few years on one hand, and yet on another seems to stretch the limits by pushing your expectations.

While at first you may think that the website is quite small, in actual fact, the depth of imagery and total number of pages are quite extraordinary. In all, there are 35 MB of files, which is quite astounding when you consider that this is just one designer's personal and self-promotional website.

Our hat is off to Asif Naqvi, from halfway around the world. Take a bow -- we sincerely hope to see more of your work in the future.

Contact Information:
Asif R. Naqvi
169-D, DHA
Lahore, Pakistan

Attn: Asif R. Naqvi
Email: asif@asifrnaqvi.com
Phone +92 42 5897572

Key Staff:
Asif R. Naqvi, art director and designer